Our New Identity
why a brand refresh?
Over the years as we expanded, we found that people travel to explore new destinations, to escape from their busy day-to-day lives or to connect and bond with family and friends. We recognized how much emotions and memories play a role in travel. Our refreshed brand represents this.
We embrace the simple belief that travel is about enabling great experiences and memories. Affordable air fares empower people to pursue their dreams which lead to relaxation, joy and great new experiences.
We aspire to be the leading airline and travel partner connecting people across Asia Pacific and our new brand reflects this aspiration.
Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.
We're working to further align our operational processes and customer experience with our brand values. Our goal is to make travel as stress free and easy as possible for our passengers. The process of change is dynamic and collaborative, and we would like you to be involved.
We'll be rolling out a "voice of the customer" system to gather feedback from our passengers after their booking, flight and call-center interactions with us. We encourage you to be honest with us, as we'll be using your feedback to prioritise our change process.
what's coming up?
You can look forward to many exciting changes, here are some of them:
- Ability to make changes to flight bookings online (this went live on July 3)
- New fare product bundles that cater to different travelers' needs
- Online pre-purchase of meals and snacks for all Tigerair flights
- Many more destinations in the region
- Mobile and web check-in for all passengers